7 Steps to Growing Your Personal Brand on Twitter

This is an article from The Business Boost & Build Newsletter.

It’s once a week and includes one tip from me and three resources from others.

7 steps to growing your personal brand on Twitter

The hardest part of Twitter is staying consistent.

In the beginning it’s a real grind. In fact, someone DM’d me the perfect sentence that explains how it feels:

“Honestly feel like I’m tweeting gold into a forest.”

I’m currently growing my own personal brand (from scratch) on Twitter, so I know what it feels like.

If you have a solid plan and stick with it - you will grow and attract your ideal audience.


1/ Consistency

What does consistency on Twitter mean?

  • Showing up daily
  • Posting 2-3 times a day
  • Commenting 20+ times a day

It’s really that simple, the trick is to be memorable.

With around 350 million active daily users, your tweets can easily be ignored. You need to stand out.

Otherwise your tweets will get lost in the forest.

But it’s worth it, check out these Twitter statistics and trends


2/ Have Clear Goals

Get clear on your goals.

It’s probably not “get followers” (or maybe it is!)

More likely, it is:

  • Grow newsletter subscribers
  • Get sales for my product or service
  • Drive traffic to your site

Once you’re clear on your goals, you can then define success and won’t be distracted by KPI’s (key performance indicators) that don’t matter - like follower count.

My goal: Grow subscribers to my Business Boost and Build Newsletter

Read more about creating clear goals.

Side Note: Twitter Is a Rented Platform

I could focus on growing my following directly on Twitter, but I don’t like that idea.


Because I don’t own Twitter, but I own my newsletter.

I see Twitter as a rented platform, I want to de-platform people into my newsletter, which gives me security and ownership.

My newsletter is just a vehicle to provide value, though simultaneously it gives me security.

Something to think about.


3/ Provide Value

People won’t follow for no reason, you need to provide value.

Ask yourself what value you provide? More precisely, what problem are you helping people solve?

Read more about defining your ideal audience.

Don’t feel stuck in this answer.

You can (and likely will many times) change your value proposition, who you help and how.

My value proposition: Simple marketing ideas, tips and strategies for business owners and solopreneurs.

Think about ways you can provide value to your audience, grab a pen and paper and jot down some ideas.

This is what I came up with:

  • Provide solutions to their problems directly
  • Inspire them to take action on their problems
  • Educate them on solutions to their problems
  • Persuade them to feel better about their problems
  • Entertain them in such a way that they forget about them


4/ Have a Content Plan

Without a plan, you’ll run out of ideas and get lost in the noise.

You also want to avoid the dreaded question: “What do I tweet about this week!?”

Choose 3-5 big topics that you will cover, make sure these are aligned with your audience, goals and values. Here are mine:

  • Marketing
  • SEO (search engine optimisation)
  • Sales
  • Psychology

These are topics I have personal experience with, align with the audience I want to attract and my value proposition.

If you feel like straying away from these topics, go for it.

Use this as a guideline, not a rule.

Test ideas out and add personal content as well.

You’ll notice I usually post pictures of my Sunday walks - it shows I’m a real person and creates a deeper human connection.


5/ Bring It All Together

Breakdown your value propositions into content buckets explaining how you will provide value, lets use my values as an example:

Value: Provide solutions to their problems directly
How: Actionable ready-to-implement advice and AMA’s (ask me anything)

Value: Inspire them to take action on their problems
How: Aspirational success stories and Twitter threads

Value: Educate them on solutions to their problems
How: Actionable tips and analytical content extracting insight

Value: Persuade them to feel better about their problems
How: Anthropological content about how people behave

Value: Entertain them in such a way that they forget about them
How: Pictures and memes


6/ Create a Content Schedule

You want to keep your feed interesting.

Don’t tweet only tips for a week, or only insights. Mix it up.

I do this by creating a weekly content schedule and randomising the content each day.

Here is my content breakdown and calendar:

Content breakdown and schedule

This image is pretty hard to read, but you can view and duplicate it on Notion here


7/ Optimise Your Profile

Create an easily marketable tagline for your profile.

Clearly explain exactly what you do and why people should follow you.

Here is my profile:

George McEntegart twitter profile

View my live Twitter profile

Make sure you have a clear high quality picture of yourself, this builds trust and makes you memorable.

Make use of the banner to promote how you help people, I take the opportunity to push my newsletter.

Notice that my profile matches my website colours as well.


Three Resources From Others

  1. Rory Sutherland on The Diary Of A CEO
  2. Creator Boom Newsletter
  3. This thread analysing the Twitter algorithm