How to Create Clear Goals & Build a Successful Online Business
This is an article from The Business Boost & Build Newsletter.
It’s once a week and includes one tip from me and three resources from others.
How to get clear on your goals and build a successful online business
A lack of clarity will kill your business.
Without clear strategy and messaging it’s like throwing darts blindfolded. You might get lucky, but if you’re serious you’ll want a plan.
Use your plan as a compass, it’s something you can reference to make sure you’re heading in the right direction.
So, how do you create a plan that will lead your business to success?
Here’s 5 simple steps you can follow to get clear and start growing your business…
If you don’t know where you’re going, having a compass is pointless.
You need to know which direction you should be heading, North, South, East or West.
Only one will be the pathway to success. (I’m a bloody poet!)
To figure out which direction is right for you, create a business statement.
It should include two key points:
- Specific business objectives - Sell 20 products
- Have a deadline - Every month
Don’t feel stuck to this, these can evolve as your business grows.
Creating a set of goals can be one of the most valuable exercises you’ll ever do.
Because without clear goals, how do you know if you’re winning?
When you feel like your winning, and heading for success, it create a beautiful feedback loop that will motivate and push you forward.
Even when things get difficult.
So, how do you define your own goals for success?
- Define three simple tasks, you can do everyday, that will move you forward.
- If you have a team, make sure these tasks can be done by everyone
- Use these tasks to measure daily success for you and your team
A tagline for your brand is like a great headline.
It can make or break your business. Use it to peak curiosity and create interest.
Epic taglines comprise of 3 key traits:
- Customers problem
- Your solution
- The result
Repeat it everywhere - your website, emails and socials.
Your messaging is a key part of the plan.
Without clear messaging you’ll confuse your customers, and they’ll go elsewhere.
Just like with your tagline you need focus on your customers problems. Don’t talk about the benefits of your product, talk about how you’ll transform their lives.
Remember, people buy things to fulfil these 5 basic needs.
- To feel happy
- To feel connected
- To evolve and learn
- To feel safe
- To save time and effort
Craft your messaging around them.
You can’t do it all.
You have a limited amount of hours in the day.
If you’re spending half the day on repetitive tasks, think about hiring a virtual assistant.
Decide what you enjoy doing the most, and the tasks where you can provide the most value.
Delegate the rest.
This week I wanted to share 3 newsletters that I’ve been enjoying.