11 Quick Marketing Principles Every Business Should Know
This is an article from The Business Boost & Build Newsletter.
It’s once a week and includes one tip from me and three resources from others.
Learn these 11 quick marketing principles to help your business succeed.
From understanding why customers buy to pricing your product, these principles cover it all.
Marketing is 9% logic, 91% emotion.
We buy things based on emotion and justify it with logic afterwards.
Communicate clearly how you solve your customers problems, and know that reason intrinsically.
No amount of marketing will sell a product that fails to solve a problem.
Learn more about why customers buy
People don’t buy products.
People don’t buy features.
Tell them how you’ll transform their lives.
Don’t just offer discounts and offers.
Build a relationship with your customers.
A one-liner or tagline for your brand is like a great headline.
Use it to peak curiosity and draw interest.
Repeat it everywhere.
One day it’ll be your most valuable asset.
Customers go through a process of:
- Ensure your content strategy is targeting customers at each stage.
Read this if you want to dive deeper into this process.
Planning is key.
But without action and consistency.
You’ve got be patient and stick to the plan, using data to guide you.
Who — Your customer
What — Your product
Why — Their problem
Your marketing strategy needs all three.
Go to your website right now.
Remove any mentions of the following words.
Change them to “you” or “your”.
Don’t leave your customers confused.
Be clear and straight forward.
- Explain how you can help
- Tell them the next steps to take
- List out the steps
- Make it easy to understand.
Just like I have here.
Go onto your website and re-visit your current marketing materials.
Sign up for your newsletter, download your lead magnet.
Experience doing business with yourself.
- Is it an easy process?
- Is it clear what you offer?
- Are there enough calls to action?
- Does the branding match?
Connect with customers when they purchase.
Say thank you, ask them if they have any questions.
This will pay dividends.
Especially when they come to renewal.
Or when you release new products and services.
Deepen your customer relationship.
Don’t base your price off the time it took you to produce.
Or the cost of delivery.
Price according to the value your customer gains.
Name a price that makes you feel uncomfortable.
Now, add some more.