Best Online Marketing Tools
![Close up of hands typing on laptop keyboard](/assets/images/recommended-tools-820w.jpeg)
During my career in marketing I’ve used many tools and programs to help me achieve my goals.
Some are free and some are charged, but all are very useful.
I will add to these as I get time and find more, so make sure you check back here every so often (I’ll update the date on the article).
SEO and Marketing Tools
- Ahrefs - An all-in-one SEO toolkit for analysing keywords, competitors and links.
- Screaming Frog - a desktop website crawler great for analysing websites and improving on-site SEO.
- Hunter - If you want to rank on Google, you need to reach out to other sites and build links. dHunter helps by finding webmaster emails and emailing them.
Social Media Tools
- Hypefury Your personal assistant to grow and monetize your Twitter audience, it’s epic. Try it free for 14 days!
Project Management
- Notion The place where all the work happens in our company. Editorial dashboards, link-building campaigns, and more.
Emails and Newsletters
- Klaviyo - A great option for emails, newsletters and SMS. Their segmented lists, automated and triggered emails are amazing.
- ConvertKit - A great option for creators looking for more than just email. Offers landing pages and help to sell digital products & subscriptions.
- TinyLetter - A really straight forward and clean option for getting started with writing, building a list and newsletters.
Hosting and Website Tools
- Cloudways - A great value hosting provider that allows you to have your own dedicated blazing-fast server.
- SiteGround - Perfect for hosting websites that are using the WordPress platform, with a free plugin to help speed up your sites. Fast and helpful support when you need it.
- DigitalOcean - Sign up with this link and you’ll get $100 free credit to use. Great to try out their hosting services. Works well for a continuous deployment setup with a GitHub repository. Easy to spin up new servers.
- Netlify - Netlify is an all-in-one platform for automating modern web projects. Replace your hosting infrastructure, continuous integration, and deployment pipeline with a single workflow.
- GeneratePress - Very fast, light WordPress theme that allows you to edit and brand all parts of your site without the bloat of page builders.
Design, Creative and Images
- Figma - Primarily web-based design tool, great for website mock-ups.
- Sketch - A great design tool, used by many freelancers and professionals.
- Canva - A graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content. The app includes templates for users to use.
- Coolors - A super fast colour palettes generator!
- Fontjoy - Font pairing made simple.
- Unsplash - Over 2 million free high-resolution images by professional photographers.
Browser Extensions
- Bitwarden - Fast and secure password manager.
- Save to Notion - You can use this extension to quickly bookmark articles and other data.
- Twemex - Quickly see top posts of Twitter profiles.