Free Training Courses for SEO and Marketing

Screenshot of website analytics

Google Analytics Academy Courses

The analytics courses from Google are completely free and will give you a great overview of how to use Analytics.

You’ll even get a fancy certificate!

The modules I would recommend running through are as follows:

  • Google Analytics for Beginners
  • Advanced Google Analytics
  • Introduction to Data Studio
  • Google Tag Manager Fundamentals

Check out the analytics course here.

Google Analytics 4

You’ll also want to get up to speed with Google Analytics 4. This course at Googles Skillshop and the three modules will do just that.

The modules are as follows:

  • Measure Your Marketing with Google Analytics
  • Go Further with Your Google Analytics Data
  • Google Analytics Certification

Check out the GA4 course here.

Google provide their own training aimed to give you a mastery of Google Ads.

The course teaches you about Search, Display, Video, Shopping Ads, Apps and Measurement.

You can skip the video and apps modules if you feel you won’t get any value from them, the other modules cover the basics of everything you’ll need.

Check out the Google Ads courses here.

Facebook Blueprint Courses

These are great courses from Meta, they teach you everything you need to know about using Facebook and creating ads on their platform.

It’s very different to Google because rather than targeting keywords, you’ll need to have a very good understanding of the audience you want to target.

If you target the wrong audience your ads won’t perform.

Check out the Facebook Blueprint courses here.


Free SEO Training Courses

The SEO field is complex and constantly changing.

To stay up to date with Google algorithm changes, new platforms and techniques, you need to be on the pulse.

I’ve compiled a list of the best online SEO courses available. Whether you’re new to SEO or an experienced marketer, you’ll find great value from them.

SEO Training Course: Learn How To Get Organic Traffic From Search (Ahrefs)

Ahrefs provide SEO tools (I’ve spoken about SEO tools I recommend here) and their free course for SEO beginners is awesome.

The course starts as if you know absolutely nothing and guides you through the basics of keyword research, page optimization, and beginning technical SEO.

Check out the Ahrefs course here.

SEO Certification Course (HubSpot)

HubSpot are a marketing and sales software developer. They have a course that covers the basics of SEO, building links, and performing keyword research.

Check out the HubSpot course here.

Free SEO Training: SEO For Beginners (Yoast)

Yoast are the creators of the very popular SEO plugin for WordPress. They have a course filled with quick wins to make your site rank higher in Google.

Check out the Yoast course here.